So here it is folks, Google said back in February that it was going to make a major change to its search rankings and this major change was to make mobile friendly sites rank better in the search rankings. So Today is the day 21st of April 2015 & Google promised to make that change.
I read the term “Mobilegeddon” recently especially for the people who have sites that are not going to be ready for the changes. So what does this mean for you if your site isn’t mobile friendly? Well Google will be using its ranking system to also check if your site is mobile friendly and if it is great you will be ok, but if you’re not you will suffer in the rankings.
Google announced earlier this year of the changes on its Webmaster Central blog in this post http://googlewebmastercentral.blogspot.co.nz/2015/02/finding-more-mobile-friendly-search.html
A Google representative said mobile friendliness was “one of many” factors used by the search engine to rank results, but in a blog post the company said it would have “a significant impact” on search results.
“As people increasingly search on their mobile devices, we want to make sure they can find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens,” the representative said.
The whole idea of this is to improve the search on mobile devices, you can also check if your site meets the new changes checking here https://developers.google.com/webmasters/mobile-sites/get-started/
According to this my website has passed:
It will be interesting though as many large sites will not be mobile friendly such as a report that I read which states the BBC website is also not mobile friendly, either way its obvious Google is trying to improve the mobile user experience. I have to agree with this in a way though as there are many sites that I have visited on my phone and they look retarded on the phone, you end up having to do a lot of zooming in on your phone just to read the text and moving around to see the whole site.
Will you be affected by these new Google changes?