For the past few decades, a lot of technological spin offs have undeniably made a big impact in our lives. However, it still seems that these changes are not quite as revolutionary as we might hope them to be especially if we’d talk about the advancement of mobile marketing. Nonetheless, this is no reason for us to lose the courage to take a leap of faith because even though we still do not experience ultimate power and convenience in mobile marketing, we have to believe that there is still a pot of gold at the end of the rainbow, especially if you know how to take a short cut.
First things First
Before we move on to the latest trends that could help you generate sufficient income, you need to analyse your current status and your budget first. If you are splurging your funds just for mobile marketing to the point that you have nothing else left to spend, then there may be something you might be doing wrong. Also, it is crucial that you know the ins and outs of mobile marketing before you actually swim on it. Test the waters first and see what best works for you. This way, you could save time, energy and money.
Mobile Marketing Strategies of the New Age
With all that said, below are some of the latest marketing strategies that could fit just every entrepreneurial need:
A for Responsiveness: I have basically visited a lot of sites that are not that mobile-friendly. Just like other mobile users, my response to their ‘unresponsiveness’ is quite obvious—close the link and move on to other sites. I’m sure you don’t want that to happen in your webpage. Now, what you need to do to make sure that your site can be visited by millions of mobile users around the globe is adjust your page so that it could automatically fit any screen size.
Opt-In Texts: Coupons, promos and discounts can really spread through putting an opt-in text service in your webpage. However, never send spams to your target clients because I am sure they would never visit your page again once you do so. Establish rapport by being friendly to your users, and not by sending them spams that they really hate.
Predict Trends: If you want to stay in this business, learn to anticipate. Predictive analytics can do just the trick for you as it could compile your clients’ data and help you come up with new marketing plans that could really get your target clients clicking the ‘buy now’ button.
QR Codes: QR codes can really benefit not only you, but your clients as well. Through QR codes, clients could read everything they need to know about your product. All they have to do is scan the QR code into their phone and voila, they’d automatically see all the information they are looking for.
On the other hand, QR codes can help you track your clients as well as consumer trends. The best thing, of course, is that they are free in several websites and they could really help you think of the best marketing scheme.
With the right mobile marketing techniques, you’d be on your way to turning dust to gold.